Word on the street
March 29, 2017
Full Service Marketing Agency Donor Point Marketing Brings Not-for-Profit Expertise to unified.agency
unified.agency is pleased to announce that Donor Point Marketing (DPM) is joining forces with BKV, DRUM, Hiccup NY, Resonant Analytics and UMarketing under the unified.agency umbrella.
unified.agency is pleased to announce that Donor Point Marketing (DPM) is joining forces with BKV, DRUM, Hiccup NY, Resonant Analytics and UMarketing under the unified.agency umbrella. Founded in 2012 and headquartered in metropolitan Washington, DPM has an established track record of success in direct response fundraising campaign development and data analytics in the not-for-profit sector.
Adding to the current not-for-profit division at BKV, DPM strengthens the mission-driven philosophy of unified.agency to provide a full suite of marketing services from a single agency. Services from DPM will be fully integrated into the unified.agency offerings while the agency maintains autonomy to continue delivering results at peak performance without dilution.
“Many of the world-class companies that unified.agency is proud to call clients have rich histories donating resources to causes they believe in, both through their own corporate gift-giving efforts and strategic partnerships with not-for-profit organizations,” said George Wiedemann, CEO of unified.agency. “It makes perfect sense to integrate these campaigns with traditional marketing to strengthen brand equity and elevate these organizations to new heights in philanthropic activities.”
The expertise that DPM brings to unified.agency in not-for-profit marketing is stellar. The agency serves the needs of all the unique verticals in the sector with a history of success as registered fundraising counsel for organizations like the Animal Legal Defense Fund, Born Free USA, Lighthouse Guild, The Seeing Eye and American Friends of The Hebrew University. The combination of proficiency in probability scoring, data models and message pre-testing that DPM has cultivated is a perfect fit for unified.agency and the company welcomes the abilities that its team members execute with passion and vigor.
unified.agency welcomes Donor Point Marketing to its family of marketing agencies and looks forward to integrating its talents and aptitudes into the multidisciplinary brain trust that helps companies like Adobe, E*Trade, AT&T and Chase achieve their most ambitious marketing goals.
unified.agency delivers custom marketing solutions using broad resources of big agency networks with the bold passion of an entrepreneur for growing companies. Teams are centrally managed through a strategic consultancy group and supported through specialized teams. The expanded services offered to all clients include on and offline creative development and execution, web development, SEO, eCRM, paid media (online and offline), social media (including influencer management), direct mail, DRTV, content production, video production, call center management, research, database management, analytics and modeling, and strategic branding, visit www.unified.agency.
BKV is an Atlanta-based full-service direct and digital advertising agency specializing in using data-driven strategies that make brands work harder. BKV’s client portfolio includes local, national and global brands. The agency provides digital and traditional media services, as well as creative, web development, email marketing, CRM, SEO, social media, digital PR, direct mail, DRTV, database management, analytics and data modeling. For more information, visit http://www.bkv.com. BKV is a part of unified.agency which has offices in Atlanta, New York, Chicago and Princeton, NJ.