Media Strategy

Top 5 Need-to-Knows for Native Gmail Ads

By Allison Kelly in Media Strategy on February 16th, 2016

Top 5 Need-to-Knows for Native Gmail Ads, formerly GSPs (Gmail Sponsored Promotions)

These unique direct response ads only appear in personal Gmail inbox promotions tabs. Native Gmail Ads are a crucial part of any display plan. Your digital marketing agency can make many optimizations, but here we boil it down to the top 5 need-to-knows.

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How to Make More Money with Your Search Keywords

By Chasity Wallace in Media Strategy on May 22nd, 2015

search marketing optimization

Having a robust list of keywords related to all of the products and/or services on your site isn’t enough in this day and age. For search marketing campaigns, it’s how you pick out, organize and manage your keyword list that makes all the difference.

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