How Social Media Can Affect TV Ratings
Social media is taking over, even in the world of television. See how social activity can affect TV ratings and how networks are reacting.
Top 5 Need-to-Knows for Native Gmail Ads
These unique direct response ads only appear in personal Gmail inbox promotions tabs. Native Gmail Ads are a crucial part of any display plan. Your digital marketing agency can make many optimizations, but here we boil it down to the top 5 need-to-knows.
Tracking DRTV Effectiveness Across Multiple Platforms
Your customers are on multiple devices which gives your DRTV advertising campaigns greater conversion opportunities. But can you to track it?
3 Search Marketing Changes You Need to Know
Search is on the brink of major change, and we have identified the 3 major reasons for the shift in landscape.
How Many of Your Keywords Are Making You Money?
Among the millions of keywords implemented, only a fraction of them garner traffic, and even less produce sales. Find out how to increase paid search efficiency and ROI.
How to Make More Money with Your Search Keywords
Having a robust list of keywords related to all of the products and/or services on your site isn’t enough in this day and age. For search marketing campaigns, it’s how you pick out, organize and manage your keyword list that makes all the difference.
Are You Wasting Precious SEM Dollars by Neglecting Search Query Reports?
Sifting through Search Query Reports can be a tedious task, but we think it’s worth the time and effort to help keep your campaigns clean and drive conversions.
5 Connected TV Advertising Tips You Need to Know
Are you planning on testing the waters of Connected TV for your next advertising campaign? Here are five things you need to know before you jump in.
3 (Less Traditional) Ways to Use Your CRM Data
When you think Customer Relationship Management (CRM), do you picture customer retention initiatives, eNewsletters, and rewards programs?
6 Ways to Prepare for the Future of Search Marketing
Top 6 areas expected to define future changes in search marketing & how marketers can position their brands to take advantage of the opportunities.