Analytics & Information

Falcons, Big Data, and Fantasy Football

By Jana Ferguson in Analytics & Information on January 29th, 2013

My name is Jana Ferguson, and I’m a bit obsessed with football, even more specifically the Atlanta Falcons.  Admitting the problem is the first step, right? Why am I such a passionate, dedicated fan?  Is it just a pure love for sports?  No.  I’m not a sports enthusiast and I generally try to avoid anything

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Big Data and Big Solutions

By BKV in Analytics & Information on January 3rd, 2013

Some are using it to predict pregnancies, some to predict elections, and others to predict crime. “Big Data” is already being used in a big way. The consumer packaged goods, healthcare, and retail industries have been using mountains of consumer and sales information to make key business decisions and market more efficiently. Even simple Google

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Digital ROI by the Numbers: Scientific Attribution Webinar Redux

By BKV in Analytics & Information on August 2nd, 2012

On July 26th 2012, BKV hosted its first webinar on Scientific Attribution and digital ROI measurement. Chief Digital Officer Raphael Rivilla and Analytics VP Dave Mundo explained key differences between current attribution methods and more advanced Scientific Attribution. They also provided a framework for implementation and demonstrated the effectiveness of Scientific Attribution with a case

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Marketing Mix Analysis

By Dave Mundo in Analytics & Information on April 17th, 2012

Have you ever wondered how marketing factors impact your sales?...  What about that time sales decreased even though you had just increased your TV budget? Maybe you’d like to understand the ROI for each of your marketing channels, and what to do about it. If so, BKV Analytics can answer these business questions using Marketing

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Full Funnel Media Attribution

By Nicolas Pirog in Analytics & Information on February 9th, 2012

Data-driven decisions... Are one of the reasons that BKV is at the forefront of digital marketing. Ever since online media became a mainstay of advertising, marketers have been striving to make their media buys as efficient as possible. Until recently, the paradigm for performance measurement in the online space has been the “last-click” method, which assigns

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How Google is Taking Over the World

By BKV in Analytics & Information on August 11th, 2011

Google... recently hosted the annual ThinkRetail event in Mountain View and, for the first time, did a live stream from their local offices so that we could all fully take advantage of their unlimited Annie’s fruit snacks and La Croix (I swear).  The premise of the event was emerging trends for the retail sector (and

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How SEO is like a 401k Portfolio

By BKV in Analytics & Information on July 11th, 2011

The days of SEO being branded... as “magic” or “trickery” are not gone but its reputation as a legitimate tactic to gain additional online leads and conversions is unquestioned at this point. Within the last few years strong experts have emerged and analogies have been developed to translate SEO terms from being techie-based into common business

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Free Java!

By BKV in Analytics & Information on September 23rd, 2010

As a software engineer for BKV, I've worked with a number of programming languages, from Java to.NET. But I've done most projects with Java. Java is an open source language that has for years been supported and enhanced by Sun Microsystems, Inc. I started writing in Java back during the scary times when systems worldwide

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Google Caffeine – Debunking the Rumors

By BKV in Analytics & Information on July 22nd, 2010

If you follow search engine news, you may know that Google recently rolled out a new change called Caffeine. SEO bloggers around the world have been creating content around topics like "What does Caffeine mean for your site's SEO?" and other questions that searchers are asking. The truth is...Google Caffeine likely did not even affect

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